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A Note from Lauren
Hey Reader,
Thank you for sticking around for the Launch Series we recently did, introducing the newly-revamped Onwardbound newsletter! Marketing doesn’t have to be overwhelming, and I’m here to make it more approachable, strategic, and even fun. Whether you're growing your audience, refining your message, or scaling your business, you can expect to receive bi-weekly newsletters packed with:
✅ Quick, actionable marketing tips to keep things simple and effective.
✅ Behind-the-scenes updates to share lessons and wins from my journey.
✅ Valuable resources in text, video, and visual formats to keep things engaging.
And remember, if you ever want to connect, here are a few ways you can do that:
📧 Reply to this email—I’d love to hear your thoughts!
🎥 Follow me on YouTube & LinkedIn for even more insights.
💬 Book a chat with me on Calendly—let’s talk strategy!
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What’s the First Thing You Should Outsource?
Didn’t catch my last newsletter? We talked all about when to outsource your marketing.
If you’re feeling stretched too thin in your business, outsourcing can be a total game-changer (IF you’ve done the initial work). But where should you start? When should you start?
📺 Watch the full video here or click on the image below!
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This Month’s Actionable Tip
88% of consumers stated that authenticity is a major deciding factor when it comes to choosing a brand to support. How do you convey this quickly, concisely, and accurately? By choosing ONE person to talk to in your content.
The next time you make a video, write a blog, or post on Instagram, choosing one person you know to explain that next idea/message to. By using more singular language, you’re reaching folks individually, translating personalized attention through a screen, and you’ll likely speak more naturally. Let me know how it works if you try it!
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Behind-the-Scenes & Exciting News
🎟️ Workshop Event: Anyone in Chicago this month? Catch me at the ultimate creative business conference, Cre8tive Con, from February 21st - 23rd! It will be held at The Intercontinental Hotel off Michigan Ave. I’ll be giving a workshop on scaling your business!
🎉 Client Win: Big congrats to Steve Selengut for not only hitting 5k in book sales, but also launching his first-ever paid community for retirement investing on Skool—already 200+ members strong in just one month!
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Let’s Build Your Brand Together!
Ready to take your brand to the next level? Let’s refine your strategy, grow your audience, and build something people will WANT to give their attention to.
To new beginnings!
Onward,
Lauren Erickson
Founder, CEO, & Chief Strategist
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